We created this video for a social media campaign on TikTok and Instagram, inspired by the theme ‘Own your magic.’ The video celebrates the unique beauty of every body and skin, highlighting diversity as our true source of magic. Available in both vertical and horizontal formats, the content gained significant visibility, thanks to the involvement of prominent makeup influencers who are highly active in the industry. This contributed to the campaign’s success, significantly expanding its reach and reinforcing the message of inclusivity.
Director: Ferentini
Agency: Uasabi
Client: COSNOVA
Year: 2024
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